Rakshitha M M
MBA · HR & Marketing
People × Brands.Better Decisions.
MBA candidate focused on Human Resources and Marketing — exploring people, consumers, brands and business strategy through a human-centered and market-oriented perspective.
Based in Bengaluru, India
MBA · '27
HR × Marketing
People · Brands · Strategy
Where people meet brands.
Human-centered thinking. Market-driven decisions. Rakshitha M M is an MBA candidate specializing in Human Resources and Marketing, with interests spanning consumer behaviour, brand strategy, employee engagement, talent management and business strategy.
Her approach connects the people inside an organization with the customers outside it — understanding how employee experience, consumer behaviour and brand strategy contribute to sustainable business growth.
3
Research Publications
Gender diversity · fair hiring · future of work
2
Case Studies
Tableau + Power BI dashboards
21
Certifications
McKinsey · Snowflake · SAP · Microsoft
10,194+
Data Records Analyzed
Retail sales across 4 regions
Skills & Expertise
Human Resources
People-first HR capability across the employee lifecycle — talent acquisition, engagement, performance, training and workforce planning — grounded in organizational behaviour and a genuine understanding of how people make organizations work.
- Human Resource ManagementRecruitment & Talent AcquisitionEmployee EngagementPerformance ManagementTraining & DevelopmentOrganizational BehaviourWorkforce PlanningTalent Management
Marketing
Market-driven thinking from consumer behaviour to brand management — market research, digital and social media marketing, advertising and customer relationship management that connects a brand with the people who matter to it.
- Marketing ManagementConsumer BehaviourMarket ResearchBrand ManagementDigital MarketingSocial Media MarketingAdvertisingCustomer Relationship ManagementMarketing Strategy
Business & Strategy
A strategic perspective on people and markets — competitive analysis, STP and SWOT frameworks, customer insight and business communication that turns understanding into decisions leaders can act on.
- Business StrategyStrategic Decision MakingCompetitive AnalysisSTP AnalysisSWOT AnalysisBusiness ResearchCustomer InsightsBusiness Communication
Digital & AI
Supporting capabilities that sharpen HR and marketing decisions — generative AI, prompt engineering, AI-assisted research and digital transformation, alongside Excel, Power BI and business analytics.
- Generative AIArtificial IntelligencePrompt EngineeringDigital TransformationAI-assisted ResearchExcelPower BIBusiness Analytics
Case Studies
Executive Sales Intelligence Dashboard
Interactive Business Intelligence solution analyzing 10,194 retail sales records across 4 regions and 3 categories, delivering executive-level KPIs, profitability analysis, and regional performance insights through 2 interactive Tableau dashboards.
10,194
Records Analyzed
$2.33M
Total Sales
$292K
Total Profit
Result
Gave executives a self-service view into $2.3M+ sales and $292K+ profit, identifying that Technology leads profit ($146K) while Furniture has a severe margin gap ($19K profit on $754K sales).
Product Sales Analysis Dashboard
An interactive Power BI dashboard analyzing product-level sales, profit, and discount performance across 8 Indian cities, built on 2024 retail transaction data.
₹12,589
Revenue
₹4,229
Profit
33.60%
Profit Margin
Result
Surfaced city-wise and category-level profit drivers, revealing that Luggage has the strongest margin (39.83%) and one sales rep generates over 25% of total revenue.
Let's build something meaningful.
Open to opportunities, collaborations and conversations around Human Resources, Marketing, Consumer Insights, Brand Strategy and business transformation.