Two case studies, two very different business questions — sales and market intelligence for retail leadership, and product profitability across Indian cities. Each case study below walks through the business problem, the approach, key findings and the tools used, with links to the live dashboards and source repositories. These analytical projects support her broader work in HR and Marketing.
Tableau · Marketing AnalyticsInteractive Business Intelligence solution analyzing 10,194 retail sales records across 4 regions and 3 categories, delivering executive-level KPIs, profitability analysis, and regional performance insights through 2 interactive Tableau dashboards.
10,194
Records Analyzed
$2.33M
Total Sales
$292K
Total Profit
Power BI · Business & AnalyticsAn interactive Power BI dashboard analyzing product-level sales, profit, and discount performance across 8 Indian cities, built on 2024 retail transaction data.
₹12,589
Revenue
₹4,229
Profit
33.60%
Profit Margin