Rakshitha M M
MBA Candidate — HR & Marketing
Professional Summary
MBA candidate specializing in HR & Marketing, combining people-centric thinking, consumer understanding and strategic business thinking to create better organizational and customer outcomes. Published researcher in gender diversity, AI in recruitment, and remote work culture. Customer-facing CRM internship experience at Maruti Suzuki with 21 professional certifications.
Education
MBA — Human Resources & Marketing
Nagarjuna Degree College
Bachelor's Degree in Commerce / Management
Sri Devraj Urs Institute of Management, Doddaballapura
Grade: A+
Experience
Customer Relationship Management Intern
Maruti Suzuki
On-site
- Analyzed customer interaction and service feedback data to identify behavioral trends and support improvements in customer satisfaction.
- Maintained accurate customer records supporting data-driven coordination across service operations.
- Collaborated with cross-functional teams to resolve customer concerns and strengthen stakeholder trust.
- Generated insights into customer experience and operational efficiency.
Key Projects
Executive Sales Intelligence Dashboard
TableauInteractive Business Intelligence solution analyzing 10,194 retail sales records across 4 regions and 3 categories, delivering executive-level KPIs, profitability analysis, and regional performance insights through 2 interactive Tableau dashboards.
- Technology leads profit ($146,543) despite Furniture generating comparable sales.
- Tables is the only sub-category operating at a net loss (–$17,753).
- West region is strongest on both sales ($739K) and profit ($110K).
Product Sales Analysis Dashboard
Power BIAn interactive Power BI dashboard analyzing product-level sales, profit, and discount performance across 8 Indian cities, built on 2024 retail transaction data.
- Accessories leads revenue but Luggage is most profitable at 39.83% margin.
- Lucknow leads both revenue and profit; Bengaluru trails on both.
- Revenue peaks in April and June, with 4x swing between best and worst month.
Publications
The Strategic Importance of Women in Indian Organizations: Advancing Gender Diversity and Inclusive Workplace Practices
International Journal of Economics and Business Management · 2026
Algorithmic Bias in AI-Based Recruitment Systems: Implications for Fair Hiring Practices
International Journal of Economics and Business Management · 2026
Blurred Boundaries Between Personal and Professional Life in Remote Work Culture Among Gen Z Employees
International Journal of Commerce, Accounting and Finance ·