Where people meet brands.

Human-centered thinking. Market-driven decisions.

Rakshitha M M is an MBA candidate specializing in Human Resources and Marketing, based in Bengaluru, Karnataka, India. Her academic focus brings together two disciplines that are increasingly inseparable in modern organizations: understanding the people inside a business and the customers outside it.

In the Human Resources space, she explores how people-centric practices — recruitment and talent acquisition, employee engagement, performance management and workforce planning — shape organizational culture, capability and performance. In the Marketing space, she is drawn to consumer behaviour, brand strategy, market research and digital marketing, and how customer insight shapes the decisions businesses make.

Her approach connects the people inside an organization with the customers outside it. She believes that employee experience, consumer behaviour and brand strategy all contribute to sustainable business growth — and that AI and data are tools that make HR and marketing decisions sharper, not the reverse.

Rakshitha is also an active researcher. Her published work examines the strategic importance of women in Indian organizations, algorithmic bias in AI-based recruitment systems, and the blurring boundaries between personal and professional life in remote work culture among Gen Z employees. These papers sit at the intersection of human resources, organizational behaviour and business strategy.

She is currently pursuing her MBA at Nagarjuna Degree College (2025–2027), building on a Bachelor's degree in Commerce from Sri Devraj Urs Institute of Management, where she graduated with an A+ grade. Professionally, she gained practical customer-facing exposure as a Customer Relationship Management intern at Maruti Suzuki, where she worked with customer interaction and service feedback data, strengthened communication and relationship management, and supported service operations.

Rakshitha is open to opportunities in Human Resources, Marketing, Consumer Insights and Business Strategy, as well as research collaborations around people, workplace culture and fair hiring.

Every brand touchpoint is an employee behaviour. Every employee experience is a brand decision.